Brand: Uber
Role: Lead Writer for Thai Market
Task: Digital Film & Lyrics Localization // Campaign Cultural Consultant
Collaborator: R/GA, Singapore
Story: Work with R/GA Singapore to launch Uber's 2017 year-end campaign to thanks its users in Asia by creating #YearWithUber, the data-driven experience for every user in Manila, Singapore, Bangkok, Kuala Lumpur, and Jakarta. Act as a lead writer to ensure the friend-to-friend tone of voice, relaxed, yet witty English lyrics is perfectly transcreated into Thai.
