Brand: Vio.com
Role: Localization & Translation Lead
Task: Localization Program Management // International Growth // App Store Optimization // Asset Localization
Collaborator: Translated
Story: Working closely with the mobile app squad to plan and adapt Vio.com's screenshots for Apple's App Store and Google's Play Store into 26 supported languages.
English (UK) 🇬🇧 | German 🇩🇪 | Dutch 🇳🇱 | French 🇫🇷 | Spanish 🇪🇸 | Italian 🇮🇹 | Portuguese 🇵🇹 | Portuguese Brazil 🇧🇷 | Norwegian 🇳🇴 | Swedish 🇸🇪 | Danish 🇩🇰 | Arabic 🇸🇦 | Korean 🇰🇷 | Hebrew 🇮🇱 | Polish 🇵🇱 | Russian 🇷🇺 | Turkish 🇹🇷 | Japanese 🇯🇵 | Simplified Chinese (Mainland) 🇨🇳 | Traditional Chinese (Hong Kong) 🇭🇰 | Traditional Chinese (Taiwan) 🇹🇼 | Finnish 🇫🇮 | Hungarian 🇭🇺 | Indonesian 🇮🇩 | Malay 🇲🇾 | Thai 🇹🇭
Optimize the app index scoring for global audiences by offering localized screenshots and metadata to enable Vio.com's international growth and scale the operation in more markets.
Resulting in 4x installments, 4x traffic, and 2x booking; compared to the previous period and growing.
Current status, Top 100 travel app in 77 countries.
