Brand: Tinder
Role: Localization Program Manager // Creative Director
Task: Song // Music Video // Online experience
Collaborator: JOOX Thailand
Story: Connect with Gen Z with the thing that they love the most, music. Collaborate with JOOX to create the song "Love Swipe Right" with the 2 hottest & upcoming Thai artists "WonderFrame" & "TXRBO" to enhance the user experience in a broader stage while encouraging Thai users to use this song as their anthem in the app.