Brand: Tinder
Role: Localization Program Manager
Task: Localization consultant // Creative adaptation supervision // Stakeholder management
Collaborator: Mischief // Mother Tongue
Story: Tinder makes the excitement of connecting with new people easier. And for a generation that wants to connect more in the real world, but finds it harder than ever, this is of huge importance. Our opportunity is to signal that we aren’t solely for hookups, but so much more. With new, innovative ways to connect. With more people than any other app. We stack the deck in the connection’s favor. Giving everyone the chance to take a chance on someone new.
