Brand: Tinder
Role: Localization Program Manager // Creative Director
Task: Brand Supervision // Campaign Approval // Creative Consultant
Collaborator: YenTa4 House, Thailand
Story: Kick start the 2022 Q1 project with a campaign that drives the "Hip. Cool. Premium" look for Tinder branding. Illustrate the variety of people and relationships the members will get from Tinder, to emphasize the core message "Tinder is the hop, cool, and premium brand that all hip, cool, and premium people wanted to be associated with. While optimizing the user acquisition strategy with all 5 x 15 seconds video.