Brand: Toyota
Role: Lead Writer for Thai Market
Task: Digital Film Localization // Campaign Cultural Consultant
Collaborator: Inter echo // Saatchi & Saatchi, LA
Story: Play an integral part for Toyota’s Tokyo 2020 global campaign – providing cultural consulting & insights for the campaign tagline, storyline, script, visual & audio element of the campaign to ensure that the campaign will work well in South East Asia. And conclude the project by localizing all material into Thai.